Brand Transformation Consultant
Think of me as your brand
If you need your brand to stand out, grow fast, or deliver more value, you could do with my expertise to rocket boost your brand development and growth. I help you transform your brand so it’s fit for the 21st Century connected consumer.
I guide you to re-invent your brand.
I work with you to design your brand CUSTOMER EXPERIENCE. That’s the customer effort, emotional connection and outcome, at every touch point on their journey. The solution is tailor-made for your brand with support to implement the new brand vision.
My style is open and direct, collaborative and inspiring.
My partnership approach works well for start ups, scale ups and is particularly relevant to marketing teams that need a strong transformative leader to manage a period of accelerated growth.
Your marketplace is changing,
I help you navigate it to grow.
We go on a journey together building 6 core elements into a platform that drives sustainable growth.
To create your uniquely branded CUSTOMER EXPERIENCE first you need to set up your CUSTOMER INSIGHT capability along with defining your BRAND. These two elements then shape the CUSTOMER EXPERIENCE as viewed from your customers’ perspective. Only then follows implementation through application of DIGITAL TRANSFORMATION, TOOLS & TACTICS and a high GROWTH plan.
A DEEP UNDERSTANDING OF TARGET CUSTOMER MOTIVATIONS, NEEDS AND BEHAVIOURS IS REQUIRED.
ALONG WITH DEVELOPMENT OF A UNIQUE BRAND PROPOSITION/POSITION WITH PERSONALITY.
THE OUTCOME IS A DIFFERENTIATED BRANDED CUSTOMER EXPERIENCE (CX).
ONCE THE ABOVE HAS BEEN ESTABLISHED THE FOLLOWING THREE ELEMENTS DELIVER BRAND TRANSFORMATION & GROWTH.
If you want to acquire and nurture more loyal customers effectively in order to grow your business, let me help you.
I’m a Chartered Marketer with 20 years brand building experience who has been there and overcome similar challenges.