STEP 1: REVIEW
I provide a critical impartial review of your current marketing strategy and how you go to market including; your brand strength, efficiency/ effectiveness of your processes, team capabilities and importantly marketing results. The deliverable is an analysis of your strengths across the 6 core elements:
STEP 2: TRANSFORMATION ROADMAP
Improvements and solutions defined for each of the 6 elements. Yes, digital is often integral to solutions but most important is the overarching holistic view of how each piece fits together to create and deliver the whole CUSTOMER EXPERIENCE.
Plus guidance to ensure teams are focused on the priorities that will make a difference to GROWTH.
STEP 3: IMPLEMENTATION
I plan priorities with your team. I advocate 90 day sprints for delivery cycles borrowed from my time developing websites and digital solutions. It forces focus to solve complex issues and over the line before moving onto the next improvement area.
I use a network of specialists who can support delivery of individual elements such as; customer research, UX design, CX design, creative & brand development, PR, digital marketing, social media, content creation, digital staff hiring, staff skills assessment.
I can recommend specific training to improve the core marketing capabilities of your team.